The Beginning of the Be’s


I get asked occasionally where I got the idea for my most popular talk and book, The Five Be’s: A Straightforward Guide to Life, and so I thought I’d make room here to talk about it.

It All Started with a Talk

The genesis of the book is a speech I wrote for young Airmen, fresh from Basic Military Training and arriving at their first base. I wanted to inspire them to live healthy and even virtuous lives. It’s not the vision they get from modern culture. Also, because I’d be speaking to people from varied backgrounds and beliefs, I needed to find non-sectarian ways to talk about virtue and healthy living without preaching.

What’s been interesting is the talk, and now the book, that I originally wrote for 19-year-olds resonates with people of all ages. I wanted to give them more than boundaries, I wanted them to have a vision of what a healthy person looks like; a clear idea of the kind of person I expected them to BE. The first time I was asked to give the Five Be’s talk to a conference of mostly older professionals, I reminded them that talk was really written for younger people. They responded, “we want the Five Be’s.” It was well received, and ever since then, it’s become my most requested talk.

Boundaries Are Not Enough

What I discovered a few years ago was that we spend a lot of time telling people what not to do, giving them boundaries. People need more than that.

We say “don’t do this, don’t do that, don’t act this way, don’t say those or eat that, or shop at the shop.” Boundaries are fine, we all need boundaries, but we can’t live with boundaries alone. For example, there are rules for driving and like stop lights and speed limits, etc., and all those things are fine. But if you don’t give a humans a vision of who we want them to be, a positive vision well then they are likely just to bounce back and forth, you know in the lane from boundary to boundary.

It’s not just important for young people, but for everybody starting out in life or a new chapter in their life. Think to yourself: what kind of person do I want to be ? When I tried to answer that question for myself, that’s when I came up with these Five Be’s. It’s sort of a macro formula for how to live a healthy and successful life.

You Are Fearfully and Wonderfully Made

The first “BE” is “Be Proud of Who You Are.” You know everybody has something to be proud of no matter how humble you are and everybody has the same dignity and value no matter who you are. Your human dignity doesn’t depend on your age, the color of your skin, your gender, or your religion. It doesn’t matter how much money you make, doesn’t matter what rank you have on your on your sleeve, it doesn’t matter how good-looking you are – none of that matters to how you should be treated.

I think we have to remind ourselves sometimes because especially you know we can be our own worst enemy. Authentic pride isn’t cheerleading. It’s not being “Stuart Smalley” from Saturday Night Live: “I’m good enough, I’m smart enough, and doggone it people like me.” It’s enough that we understand that each of us is a unique creation with inherent dignity.

Authentic Pride: The First BE

There are two kinds of pride; “authentic pride” and “counterfeit pride.” Authentic pride means thinking of your own self-worth and value, like pride in your family or accomplishments. It’s perfectly OK to be proud of working hard and achieving something, or of the contributions of your team, family, ethnic group, country, etc. You get the idea. Authentic pride is about tangible contributions, accomplishments, or victories. It builds people up.

Counterfeit pride is something much different. Counterfeit pride tears others down. It’s judgmental, exclusive, snobby, angry, and nasty. Counterfeit pride isn’t real because it’s not about victories, it’s about power.

Be Like the A’Ama Crab

The illustration for pride I always use, even for Mainland audiences, is a saying about Hawaiian crabs in a bucket. I read it in the Honolulu Star-Advertiser some several ago and I went thought to myself, “that’s perfect.” The saying goes something like this, “Be like the a’ama crab, not the alamihi crab.” If you put a load of alamihi crabs in a bucket, and one of them tries to crawl out, the other crabs will pull it back in. If you put a’ama crabs into the bucket, they will make a ladder and pull each other out. And so you know that’s the difference of counterfeit pride and authentic pride. Authentic pride is always trying to rip somebody down, counterfeit pride is always trying to rip somebody down, authentic pride is always trying to trip somebody up.

Be the good kind of crab. 

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