Finding Value, Part 1

JB Pearl Harbor-Hickam OClub - USAF PhotoIt was axiomatic as a brand new lieutenant I was expected to join the Officer’s Club. I read about the expectation in my Air Force Officer’s Guide, and senior officers repeatedly reinforced  that expectation. It was part of my professional obligation to support the Club, and I accepted this at face value. In fact, other a couple of assignments where there wasn’t a Club at my base, I’ve been an Officer’s Club member since the day I entered the Air Force. That’s certainly not the norm any longer. Many things have contributed to the decline in Club membership over the years, de-glamorization of alcohol, reduction in Service budgets for recreational activities, and the elimination of bachelor officers’ quarters on base, but the change has been largely generational. Club membership in the military is an excellent case study for helping senior leaders bridge those generational differences.

As a squadron commander, I was dismayed to learn most my young officers weren’t Club members. Since Club membership had become voluntary and no longer enforced by our senior leadership, younger officers hadn’t signed on like I had done. They all had their reasons, but the common theme was they didn’t find any value in plopping down $20 per month to be a member of the Officer’s Club where they may darken the doors once a month. My generation was open to allowing for others’ expectations to drive our behavior, but this generation was not willing to follow unless they found value themselves.

There’s some virtue to that viewpoint, and it speaks directly to the need for people who lead teams made up of millennials to be deliberate about demands placed upon them. It’s not sufficient to merely expect certain behavior without having a good reason and articulating that reason to the team. This is where leaders come in.

Clearly, there are things we have to do because it’s “the social convention” as Dr Sheldon Cooper might say, and leaders need to explain those things sufficiently so their teams understand the necessity of their participation.  That said, it’s important to constantly examine the social norms of a given group and ensure they are still relevant. Traditions are important to be sure, but we must never become so attached to traditions we can’t create new ones or adapt the old ones to the group as it exists today. Furthermore, the bright and motivated people entering the workforce are accustomed to finding value in what they do. They’re not likely to accept “the norms” without understanding the reason behind them.  They will  “join” things where they find value, however:

If membership organizations are going to attract and keep members in this environment, they better figure out what “benefits” people, companies, and institutions are looking for, and provide those benefits in a hassle-free, tangible way.

As leadership is fundamentally a human relationship task, building and maintaining the esprit de corps of the group is one of a leader’s most important task. Help your team find value in what you’re doing, and spend some time on the intangibles of building culture. Put more simply: you have to know your people and ensure when you engage them you do it in a way they value and understand. It does no good to have a “donut day” in an office of fitness fanatics…you’re not helping them find value. They may appreciate the gesture, but you won’t be building at “teamship.” Helping your team find value, and offering value in return, will pay off in the end with higher productivity and a happier team.

In the next post, I’ll discuss the necessity of maintaining those professional obligations.



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